Contents Session Ⅰ Keynote Speech 1: Mihaly Csikszentmihalyi(미하이 칙센미하이)                     7 The Creative Person and the Creative Context 개인의 창의성과 공공의 창의성 Speaker 1: Michael Pich(마이클 피치)                                             21 What Makes Organizations and Individuals Creative? 창의적인 조직과 개인은 어떻게 만들어 지는가? Speaker 2: Seok-jin Yoo(유석진)                                                 33 Creativity as a Competitive Edge 기업 경쟁력의 원천으로서의 창의성 Session Ⅱ Keynote Speech 2: Hank V. Savitch(행크 사비치)                                  51 The New Public Management and Markets 신 공공관리 및 시장제도의 반영 Speaker 1: Soonhee Kim(김순희)                                                  71 In Pursuit of Citizen Satisfaction and Employee Performance: Leadership, HRM Reforms, and Creativity in Seoul Metropolitan Government 서울시 창의시정: 리더쉽, 인사제도, 그리고 창의성 Speaker 2: Jooho Lee(이주호)                                                    101 Citizen Participation and Social Capital in Urban Governance: Creative City Governance in Seoul Metropolitan Government 달라지 시민 참여, 협력적 거버넌스와 사회적 자본 Speaker 3: Miree Byun(변미리)                                                  134 Case Study on the Seoul Creative Governance : Focusing on the Role of Creativity in Public Policy 서울창의시정 정책평가사례: 공공정책에 있어서 창의성의 역할을 중심으로